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Replaceable Flint

Understanding Dental Fillings Dental fillings restore the integrity and function of a tooth damaged by decay or fracture

Miller Professor of Communication at the Annenberg School, says that these phrases and words can activate beliefs about the brand that are not specifically discussed in the ads themselves, ultimately misleading consumers. While other studies have been conducted about the marketing of NAS cigarettes, this study is one of the first with a rigorous experimental design, allowing for evidence that shows a causal connection between NAS advertising and consumer beliefs

Narrator: Marlboros are often nicknamed Marleys, hence the fake name Morley