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Dr Rosemary Hiscock from the Tobacco Control Research Group at the University of Bath, who has been involved in a number of studies evaluating recent tobacco legislation, explains: "Although cigarillos have to carry large pictorial health warnings, they can still be sold in colourful branded packaging, in 10-stick packs, can feature price markings which keep prices low, and can include characterising flavours, like menthol

The campaign used an aggressive, asymmetric earned and paid media strategy that reframed the issue as both a public health and racial justice fight, directly calling out the tobacco industrys targeted marketing to communities of color

Image from proquest.com Ronson ad featuring the newly renamed Twenty Case lighter / case combo

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