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The below table illustrates the carrying values, the key assumptions used in the assessment and the variance in that assumption required before an impairment is required for Reynolds American goodwill and specific indefinite- and definite-lived brand intangibles
2D 532 (2001) Written by Megan Petersen, JD Facts A Massachusetts regulation of tobacco advertising prohibited the advertising of tobacco products within 1,000 feet of a school or playground and required that places selling tobacco products place ads for these items at least five feet off the ground to avoid being at eye level for children
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This will help to prevent streaking and future excessive accumulation
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