Key proposals include: Gradually raising the legal age to buy tobacco (so anyone born after a certain date can never legally purchase cigarettes) Extending smoke-free places to more outdoor areas Mandating pack inserts with quit information in all cigarette and RYO packaging Considering standardized packaging for all tobacco products, including cigars, cigarillos, pipe tobacco, waterpipe tobacco, chewing tobacco, and heated tobacco devices A government call for evidence closed in January 2025, seeking input on extending plain packaging to these additional product categories
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Grandstanding policies like plain packaging have minimal impact because what matters is the product not the packaging. The study also found that smokers were moving away from higher-priced premium brands because packaging was no longer being used to differentiate them from cheaper products
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