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These are well thought-out and tested in the Chinese market among multiple Chinese smoker focus groups. DSouza added: Chinese travel is growing fast today and we wanted to present these travellers with a strong story that resonates with them

So plain packaging is not going to provide further information to consumers who are already aware of the health risk associated with smoking. Gagnon said the industry is only trying to increase our share of those people who have already made the choice of smoking. He said peer pressure and the smoking habits of their friends and family are what makes most young people start to smoke not packages

The cohort for this study comprised permanent residents within the age bracket of 15 to 69 years, who had been residing continuously in the designated survey area for a minimum duration of 6 months