winston cigarette ads Real & Rich & Cool" The 'Blaxploitation' Vintage Winston Cigarette Advertising 1955

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Thus when the Federal Cigarette Labeling and Advertising Act was passed in 1965, it prohibited states from requiring their own warning labels and imposed an ambiguous standardized warning: Caution: Cigarette Smoking May Be Hazardous to Your Health. (To this day, cigarette warning labels remain far weaker in the United States than in many other places: FDA initiatives to include terrifying pictures of corpses and cancerous lungs, which some evidence does suggest reduces peoples likelihood of picking up a cigarette, have been stymied by the industry.) This was more than just a successful watering-down of a known fact: by including a warning label on their product, a label that saddled them with no culpability, the tobacco industry created the cornerstone of a powerful legal argument to use in its own defense

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