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Pages: 108
occasional subverting readability in favour of a inventive organisational principle for a more cerebral challenge
printed black
to what the studio felt was a stuffy British graphic design industry
Corporate Design International, 1984 Top Symbols & Trademarks of the World Pages: 108German graphic designer and photographer Wolfgang Schmittel looks at the definition and benefit of a consistent corporate appearance through eight international corporate identity programmes. Highlights include Minolta, Kenwood and Swiss Federal Railways. Each is beautifully illustrated with images of each corporate identity, and captioned with insights from the designers and Schmittel. Title: Corporate Design InternationalAuthor: Wolfgang Schmittel
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