Mad Men s first episode tells you everything youre going to experience in the show
it seemed too mushy and too upbeat for the story I wrote
Alison Gopnik, a professor of psychology at the University of California, Berkeley, likens the neurochemical feedback of puzzle solving to what we experience during sexual orgasm.[106] Indeed, when humans are placed in fMRI (functional magnetic resonance imaging) machines, which can scan the activity of different parts of the human brain in real time, it has been observed that our pleasure centers light up when we solve a reasoning task, that is, when we have an Aha moment.[107] It has been argued that the same brain centers are involved in confirmation for an idea and that we actually get a dopamine rush when we find confirming data, similar to the one we get if we eat chocolate, have sex, or fall in love.[108] These same neurological pathways light up in behaviors such as gambling and drug abuse.[109] Notably, brain imaging scans on people who are given negative evidence against political parties and candidates they favor, and who then use confirmation bias to discount that evidence, clearly show activation of the brain in centers involved in emotional reasoning in contrast to other areas associated with reflective thoughtful reasoning.[110] We may be addicted to seeking confirmatory evidence because it feels good to find it
But, these people are either EXPLICITLY (You MUST know this) or IMPLICITLY (it might help you to know this) by the College Board
